Martha joined PMI following a successful career in sales management and category leadership within the consumer packaged goods (CPG) industry. In these roles, she won numerous sales leadership awards while partnering with strategic chain and wholesaler retailers across the U.S. in over 70 warehouse and direct store delivery (DSD) categories. Martha has been recognized for her ability to quickly establish trust-based business relationships to support internal and external customers in making better informed decisions with superior results.
Throughout her career, she has been successful at helping business leaders elevate tactical issues and questions into strategic conversations that can deliver plans for achieving both short and long-term objectives and growth. Martha was project lead for hundreds of category reviews to meet shopper and consumer needs, capture new item success, defend competitive landscapes, balance share of shelving/promotion aisle reinvention and improve pricing architecture, always striving to keep customers relevant amidst change and transition. She has conducted leadership and developmental workshops across the US and the Caribbean and is known for her ability to make tedious and commonplace topics exciting and interactive.
Martha chaired the women’s affinity group for the largest food company in North America and helped to promote diversity as a key business imperative, with one of her senior leaders citing this as part of her enduring business legacy. She continues to lead College Outreach with the Network of Executive Women in Atlanta, working to bring top young talent into the CPG industry.
Martha’s global mission work helps to offer hope to at-risk youth in need of positive role models and mentoring with leadership and sports camps, as well as character development training. She holds a BA in Journalism Education/English from the University of Alabama, Tuscaloosa, and lives in the Atlanta, GA area with her husband. Together they enjoy five adult children and two young grandchildren.